As search engines started getting used more and
more, website owners were trying to figure out how to make their websites show
up in their search results.
What is SEO
Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a search engine’s natural or organic (not paid for) search results. So which results are organic?
Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a search engine’s natural or organic (not paid for) search results. So which results are organic?
In the early period of the Internet when there were
only few websites (several millions in fact, as compared with the current
figure of approximately 20 billion) – the search engines were born and,
although not sophisticated at all, they indexed the web content quite well and
served as a starting point for online navigation thus representing an important
source of traffic for websites. At that time, the professionals realized the
need for a conscious control in increasing the visibility of websites in the
search engine result pages, which generated a new science: SEO – search engine
optimization, aimed at increasing the qualitative traffic of a website.
There are two different types of results. The first
is ads; they are located in the yellow highlighted box and in the right hand
sidebar. Below the top ads, though, there are organic search results. These are
the results deemed by Google to be the most relative, trustworthy, and
authoritative websites or web pages on the subject.
On page SEO
This deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for.
Off page SEO
This deals with trying to get other websites to tell Google what your website is about as well as that it is an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites known as link building.
On page SEO
This deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for.
Off page SEO
This deals with trying to get other websites to tell Google what your website is about as well as that it is an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites known as link building.
SEO Tip
Create a website that people love! Search engines were created to measure
different signals across the Web so they could find out which websites people
like most. Play right into their hands by making those signals real and not
artificial!
Other Fun Facts
Other Fun Facts
- Google owns roughly 70% of the search engine
market share
- 70% of clicks on search engine results pages
are on organic results
- Outside of search engines, email is the
biggest driver of web traffic
- 75% of users never view the second page of
search results
- There are over 1.4 billion searches conducted
every hour
- More than 80% of internet users use search
- Moms use search engines twice as much as
non-moms
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